MERCADEO Versión en español
Diego Prusky from InPulse Digital: The Zs Crew project plays to our strengths as content-driven social media agency
23 de octubre de 2015
Diego Prusky, fundador y CEO de InPulse Digital
InPulse Marketing Digital launched Zs Crew, a project that explains how fans of American Girl can create a video using the stop motion technique. “The intense fandom of American Girl was a great source of inspiration for us at InPulse. We believe these devoted followers deserved new and creative ways to share their own stories of how they interact with their dolls.This American Girl project plays to our strengths as a content-driven digital and social media agency” said the Founder & CEO of InPulse Digital, Diego Prusky.The agency developed an animated original ten-episode series in that format, starring a new character called Z, for the American Girl official YouTube channel.Since September 3rd, American Girl offers its fans on YouTube and social media original animated episodes delivered weekly as examples of original content, in the aim to stimulate and inspire creativity in all their followers. “InPulses digital and social media expertise delivered the kind of content that reflects the spirit of our fans, many of whom are already active and engaged on YouTube, creating their own amazing AGSM (American Girl Stop Motion) videos” said Julia Prohaska, Sr. Director of Global Brand Marketing of American Girl.
